Entrepreneurship Marketing Essentials

Number of badges issued: 55

This badge earner demonstrates a foundational understanding of marketing to support entrepreneurs and individuals launching new businesses, products, or services. This includes using the Lean Startup methodology, conducting a market analysis, creating a marketing strategy and plan, as well as understanding sales skills and tools. This badge is designed for new business owners, individuals wanting to grow a business already launched, or learners interested in entrepreneurship.

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Entrepreneurship Marketing Essentials

What is needed to earn this credential or badge


Complete the Entrepreneurship Marketing Essential courses created by Puentes Global and IBM.


Pass the end-of-course assessment with a score of 80% or higher.


This badge is available to registered users of IBM SkillsBuild.


The learning content is in Spanish; sólo disponible en español.

Entrepreneurship Marketing Essentials

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Entrepreneurship Marketing Essentials

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