Earning Advocacy Practitioner

Number of badges issued: 12970

The Earning Advocacy Practitioner has a foundational understanding of the values, principles and key practices around earning customer advocacy, including Net Promoter Score (NPS) and the importance of requesting, understanding and taking prompt action on customer feedback. The badge earner has demonstrated proficiency in applying this knowledge.

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Earning Advocacy Practitioner

What is needed to earn this credential or badge


Be an employee of IBM


Complete the Earning Advocacy Learning Plan and pass the assessment with a score of 80% or higher. Complete activity to calculate NPS based on scenario provided.


Apply the knowledge acquired by:

Professional Experience

Request, review and act on client feedback at least twice. Use the “likelihood to recommend” question (the basis for establishing a Net Promoter Score).

Professional Experience

Assist/mentor co-workers with addressing customer feedback at least three times.


Post a brief story about earning advocacy on the Advocacy Academy.


Hold a knowledge sharing session with your team, describing insights gained from the learning and how you applied the learning to address customer feedback.


Apply for this badge - follow this link to submit your Earning Advocacy Practitioner badge application

Earning Advocacy Practitioner

Alignment to standards

no alignment to standards

Earning Advocacy Practitioner

Recommended next steps

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