IBM Design Principal

Number of badges issued: 96

Design Principal (DP) is an IBM distinction for designers who've made substantial impact and have led transformational change at the company. They advance design through creating scalable and reusable artifacts, curriculum, and intellectual property across their business unit, service line, portfolio and/or studio. DPs make significant contributions to the community of design at IBM and actively advocate for the design profession within the industry.

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IBM Design Principal

What is needed to earn this credential or badge

Member

Must be an IBM employee.

Credential

Design Principals are appointed by the Design Leadership Board based on the following criteria:

Professional Experience

• Leads design in a business unit, service line, portfolio, and/or studio, driving business and community growth.

Professional Experience

• Thought leader with external industry eminence and influence at the IBM division level.

Professional Experience

•  Broad scope across and significant impact across multiple products or major client engagements within a business unit, including strategic thinking, creative or design direction, and technical design execution.

Professional Experience

•  Practitioner with strong "T-shaped" design skills and a sustained level of achievement.

Professional Experience

•  Drives an organization's utilization of design and design thinking, and contributes to developing IBM's design practices, initiatives, technical vitality, and reputation.

Other

The Additional Details link on this website is only accessible by IBM employees.

IBM Design Principal

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IBM Design Principal

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